Insight | Representation | Investment

Our Difference

The Lloyd-James Group has reimagined the old “food brokerage” business model.

Our modern and empathetic model provides solutions for plant-based brand owners’ needs from start to finish: insight on the Canadian grocery market prior to launch, focused brand representation, and investment to scale a brand. 

With offices in Vancouver, Toronto, and Montreal, Lloyd-James continually supports high-quality brands in each stage of their product life cycle through our three core services.

Core Services

Grocery Insight

Discover Opportunities, Understand the Canadian Grocery Market, Act Decisively.


  • Canadian Grocery Market Insight.
  • Understand “real cost” of Selling Product to Canadian Distributors and Retailers.
  • Clear Roadmap to launch or expand your brand in the Canadian market.

Brand Representation

Getting your Product on the Shelf and into Customer Baskets Repeatedly.

Working for you on:

  • Go-to-Market Planning & Development.
  • Key Account Sell-in & Representation.
  • Trade Marketing Management.


Rocket Fuel to Scale your Brand.

Family Office Opportunities:

  • Seed Round.
  • Series A & B Funding.
  • Cash Flow Management.
  • Growth Strategy.
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Paula Garcia

As Sales Support Coordinator, Paula draws from her experience in the CPG space to provide vendor brands with the comfort that all onboarding, listings and new product information forms will be done right- the first time.

Paula is a vital link between the Lloyd- James Marketing and Sales Divisions,  and coupled with her attention to detail along with her “can do” attitude ensures that Lloyd- James is able to quickly capitalize on all new listing opportunities for their manufactures and distributors.

Jordan Rogers

Passionate, gritty and persistence are actions that Jordan lives on a daily basis. With over 12 years in the food business, working for large CPG companies and Distributors, Jordan understands how to effectively act on the sales cycle ensuring placement, repeat orders, and targeted ROI for his clients.

Bronwyn Wilson

Since 2014, Bronwyn Wilson has been a valuable member of the Lloyd-James team. Having taken on many roles in the company, Bronwyn demonstrates a work ethic, hustle and proactive attitude in helping clients products gain exposure in the marketplace.

As the Demo Coordinator, Bronwyn manages a large team of brand ambassadors and effectively communicates to demo teams and clients ensuring that each trade/consumer show and product demonstrations are executed efficiently, maximising client ROI.